August 11th, 2026
You can now use Custom Fields and Custom Elements as placeholders in your prompt templates, instead of just the standard attributes. This lets you tailor prompts even more precisely to your content.
How to use the new feature:
Open a prompt template and select the placeholder button
Switch to the "Custom Fields & Elements" tab
Select the desired field or element as a placeholder and insert it into the prompt
August 7th, 2026
A new tab is now available in Strategic Topic Planning: Meetings. It lets you link editorial meetings directly to the relevant topics and stories – including participants, attachments, and comments – instead of running separately from topic planning.
How to use it:
Go to Planning > Strategic Topic Planning > "Meetings" tab
Click "+ Create meeting" and set the name, topics, stories, date, time, duration, location, and description
Add participants to the meeting and track their status (e.g. Accepted/Pending)
You can check your meeting's status – Planned, Completed, or Cancelled – in the overview at any time.
August 5th, 2026
AStarting now, a new view is available in Strategic Topic Planning: the Newsroom view. It complements table and kanban with a strategic perspective – instead of just showing structure, it displays score, ownership, and briefing per topic at a glance. Topics can be sorted by score, so priorities are immediately visible.
How to set it up:
Go to Administration > Project > Details and assign the Manager for Strategic Topic Planning
Go to Administration > System > Strategic Topic Planning > Scoring and define your scoring dimensions (e.g. timeliness, reach potential, SEO potential) with weightings totaling 100%
From then on, you'll find the Newsroom view under Planning > Strategic Topic Planning. It's visible to admins, managers, and authors.
July 7th, 2026
As of July 8th, the AI Content Brain is live for your team in contentbird. It consists of five interlocking building blocks, embedded directly into the workflows you already know: AI Knowledge, AI Chat, AI Governance, AI Image Creation, and MCP Connectors.
Until End of September, every user also receives a generous token allowance free of charge, so you can explore the system without limits.
Here's how to get started:
Open Administration → Projects → Strategy
Add your Tone of Voice, guidelines, and other foundations for AI Knowledge here
Open AI Chat directly from the navigation and ask your first question
For full details on setup and all five building blocks:
https://help.contentbird.io/de-form/articles/15840951-ai-content-brain-intro
May 11th, 2026
You can now control whether externally published posts – i.e. posts published directly via Instagram, LinkedIn & Co. – automatically appear in your contentbird calendar.
The import of external posts can now be activated or deactivated per social media channel. By default, the feature is inactive.
How to activate the import:
Go to Administration > Projects > Edit Project
Click on Social Profiles and within the profile group, find the desired channel
Activate "External Post Import"
Once enabled, posts published outside of contentbird will automatically appear in your calendar.
April 27th, 2026
The AI assistant now runs on GPT-5.4 by default — currently OpenAI's most powerful model. Better results for complex texts, summaries, and creative tasks — without you having to do anything.
If you prefer to stick with the familiar GPT-4.1, you can switch back at any time: Setup → System → General → AI Assistant Model
Learn more: AI Assistant Model
April 20th, 2026
Image generation in the AI Assistant has been significantly upgraded:
New model: OpenAI Image Model 1.5 – noticeably improved image quality
Context-aware: The assistant knows your content and generates matching images — simply enable image generation and type something like "Create an Instagram-optimized image for this"
Iterable: After generation, you can directly request adjustments — "Please change this and that"
Automatic image sizing: Resolution is now determined automatically based on the intended use — no longer fixed at 1024×1024 pixels
April 13th, 2026
To ensure your content is published on Instagram & Co. without any issues, we've compiled the technical requirements for images and videos:
– Images: JPEG or PNG, max. 100 MB
– Videos: MOV or MP4, H.264 or H.265, max. 100 MB, 3–60 seconds, 23–60 FPS
– Aspect ratio: 4:5 (minimum) to 16:9 (maximum)
– Resolution: max. 1920 px width
All details: Image & Video Specifications
March 24th, 2026
contentbird has a fresh new look! The redesign makes the interface cleaner, more modern and faster to navigate.
What's new? – Navigation is now collapsible and expandable (preference is saved) – "Asset Management" is now called Files; Pipelines are bundled under Creation – New archive function for content (incl. restore) – Color-coded status display & new progress column in the pipeline – All tabs & tools in the content detail are now displayed above the editor – New favorites function & improved versioning – SSO login with Google or Microsoft
More details: Redesign